Find more details in this book “Parachuting Cats into Borneo”:

Learn about sustainability for free with short animation videos!
Find all sustainability videos and join the community on and
Subscribe to receive the latest videos:
Become a patron:
Extra info & links below…


Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities:

This video about systems thinking tells the story of “Operation Cat Drop” that occurred in Borneo in the 1950’s. It is a reminder that when solutions are implemented without a systems perspective they often create new problems.

Thank you to The Natural Step Canada and all our patrons for supporting us.

If you are interested to learn more about systems thinking, check out the Top 15 Systems Thinking Books and follow Gene Bellinger @SystemsThinking.

Narration: Sarah Brooks

Music “The Messenger” by Silent Partner

Thank you to our volunteer for Portuguese subtitles: André Ribeiro Winter



Please enter your comment!
Please enter your name here